Website strategy and information architecture
Clarify what the site is really for, who it serves and how success is measured. Align stakeholders around a single, measurable plan.
blob plans, designs and builds high performing websites that join the dots between UX, development, SEO, AI search and CRO. One partner, full stack growth.
blob can own the full journey or plug into your team. From insight to wireframes, UI and copy to code, analytics and ongoing optimization.
Clarify what the site is really for, who it serves and how success is measured. Align stakeholders around a single, measurable plan.
Map flows, prototypes and interfaces that feel obvious. Keep users progressing with clear signals, hierarchy and microcopy that actually helps.
Modern, fast builds that are simple to maintain. Optimized for Core Web Vitals, accessibility and search crawl from day one.
Structure your site so humans and search systems can understand it. Cover the intents that matter in classic search, local and AI answers.
Turn guesswork into a test backlog. Continuous experiments across pages, pricing, messaging and flows so the site keeps getting better.
After launch, blob can stay on as your website squad with lightweight retainers that cover improvements, experiments and support.
No black box. You see the strategy, decisions and trade offs at every step, with shared boards and progress snapshots.
Short discovery sessions to understand goals, users, competitive space and constraints. We condense this into a clear project brief, prioritizing impact over surface.
We map key journeys, structure the information architecture and sketch wireframes. This is where we align on what every page actually has to do.
UI, content and motion details come together into clickable prototypes. You can share them internally or test with real users before we write a line of production code.
We develop, integrate and test, then ship with SEO, GEO and AI search foundations in place. Post launch, we monitor behavior and set up an experiment backlog.
Names and details are simplified here, but the patterns are real. The goal is always the same: cleaner journeys, clearer messaging and tighter performance.
A fast growing SaaS team came in with a crowded site, unclear messaging and forms that did not fit their sales process. blob rebuilt the information architecture, clarified value across the homepage and pricing, then rebuilt on a modern stack with CRO in mind.
Scope · Strategy, UX, UI, development, analytics, SEO and multi step forms optimized for the sales team.
Both. If you already have a strong brand and visual language, we can work within it and focus on structure, UX and build. If you need a full rethink, we start earlier with strategy and UI explorations.
That depends on your context. We work with modern front end frameworks, headless CMS and analytics stacks that you can own after launch. During discovery we match stack choices to your team and constraints.
Yes. blob often works alongside in house marketing, product and engineering. We can take lead on the website or own a focused slice such as CRO, SEO or design system implementation.
Usually a 45 minute call, access to analytics, your current site and any brand guidelines. From there we can produce a proposal and a first view of how we would approach the work.
No long forms. Share where you are today, what you are aiming for and any timelines. We reply with fit, options and suggested scope.